Listen to NEA's radio advertising. The selections are offered in MP3 audio format.

This is Why We Are
NEA President Reg Weaver recalls the passion for teaching he’s felt over a 30-year career: “There’s no feeling like seeing children’s eyes brighten up as they discover a world of opportunity.” He reminds listeners in his May radio spot that we're a team fighting for great public schools -- including smaller class sizes, adequate funding, and access to a rigorous curriculum -- for every child.
English (MP3) | Español   (MP3), :60 seconds.

Books Open a Brighter Future

"The first time a parent, grandparent or sibling picks up a book and opens it with a child, the future burns brighter." In his March radio message timed to coincide with NEA's Read Across America, Reg Weaver says the 11-year history of the event fits well into the century-and-a-half mission of the 3.2-million member association: "The pictures and sounds of reading build a foundation of achievement in both school and life."
English (MP3) | Español  (MP3), :60 seconds.

We Won't Sleep on the Issues 

President Bush's final State of the Union address and the presidential primaries provide critical context to our advocacy on behalf of children and public education. NEA President Reg Weaver in his January radio message says our 3.2 million members are staying active in the fight to close the gap between political talk and action when it comes to ensuring a great public school for every child. NEA, says Weaver, is seizing every opportunity to push for smaller class sizes, competitive educator salaries, and higher academic standards. Listen now and get active.
English (MP3) | Español  (MP3), :60 seconds.

Let's Hold Members of Congress Accountable in 2008

Resolutions for the new year are all about improving ourselves and NEA President Reg Weaver hopes we lose pounds of apathy while adding plenty of advocacy muscle. In his December ABC Radio Network message, he urges listeners to speak out for education, including adequate school funding and closing achievement gaps. Listen now, then make your voice heard all the way to the nation's capital. English (MP3) | Español  (MP3), :30 seconds.

"Hold Congress Accountable"

NEA President Reg Weaver doesn't need convincing. But others, including many elected officials, need to be convinced of the importance of class size, teacher quality and multiple measures when it comes to student success. In his November radio message, Reg urges listeners to the ABC Radio Network in both English and Spanish to hold members of Congress accountable for what they say and do regarding public education. Listeners are urged to click to nea.org to find out how to make themselves heard in Washington.
English (MP3) | Español (MP3) |article, :30 seconds.

'National Teacher Day' Radio Spot

30 seconds

REG WEAVER:

Did you know your children's teachers are more experienced and educated than ever?

I'm Reg Weaver, president of the National Education Association.

On May 9th we celebrate National Teacher Day and the great contributions teachers make to the future of our children and nation.

Salute public school teachers in your community.

Visit NEA.org  to learn more.

Be a part of making great public schools for every child.

It's a basic right. And our responsibility.

'Budget' Radio Spot

30 seconds

REG WEAVER:

The President's budget to Congress delivered a devastating blow to students across this nation.

Billions of dollars cut, and millions of children left behind  -- without access to Head Start, smaller classes, new textbooks and affordable college educations.

I'm Reg Weaver, president of the National Education Association.

It's time to tell Congress what your priorities are.

Not more tax breaks for the rich, but Great Public Schools for Every Child. It's their basic right, and our responsibility.

'Books Across America' Radio Spot

30 seconds

REG WEAVER:

When hurricanes destroyed Gulf Coast schools, the National Education Association gave a million dollars to help, and we're not finished.

NEA's Books Across America campaign  will replace millions of books lost in the storms.

I'm Reg Weaver, president of the National Education Association, asking you to go to nea.org to learn how you can help.

Let's get Gulf Coast kids reading again, and help make great public schools for every child --
a basic right and our responsibility.

'Right and Responsibility' Radio Spot

30 seconds

REG WEAVER:

Throughout Black history, there’s a common theme: Education.

I'm Reg Weaver, president of the National Education Association. As we celebrate Black History Month this year, let's remember:

For generations, African Americans have believed education was the only way out, the only way up.

Today African Americans are teachers, scientists, doctors, and lawyers.

Millions still struggle, but the answer is still the same.

Great public schools for every child.

A basic right. And our responsibility.

'Walk the Walk' Radio Spot

30 seconds

REG WEAVER:

Congress talks about supporting education, but actions speak louder than words. 

I'm Reg Weaver, president of the National Education Association.

Last year, Congress conducted the worst assault on public education in history -- from record cuts in funding, to a voucher program that requires taxpayer support of private schools.

A great public school is a basic right for every child.

Let Congress know you expect them to support public education. 

NEA -- Great Public Schools for Every Child.

'The Three R's' Radio Spot

30 seconds

REG WEAVER:

America's public schools are grounded in the three R's.
Reading – Writing – Arithmetic.

To succeed in the 21st century, our public schools must include three additional R's –

Responsibility –
Respect –
Resources.

I'm Reg Weaver – president of the National Education Association.

Responsibility for great public schools – we all have it.

Respect for teaching – we must have it.

And Resources – all schools need them.

Three new R's for a new century.

NEA – Great Public Schools for Every Child.

'No More Labels' Radio Spot

60 seconds

REG WEAVER:

It's labeling season in Washington, D.C.

As part of the so-called "No Child Left Behind" law, the federal government is telling parents across the country their schools and their children have failed.

I'm Reg Weaver, president of the National Education Association.

Eleven thousand public schools are already being punished, losing their federal funding and their local control.

Thousands more face penalties, all because of the government's one-size-fits-all approach to testing and school reform.

While your community pays for Washington's mandates, the federal government is actually cutting its financial commitment to public education.

The National Education Association believes that if the federal government is going to pass mandates, it should pay to implement those mandates.

That's why NEA is working in Congress and the courts to fully fund the so-called "No Child Left Behind" law.

Visit NEA.org to find out more.

NEA – Great Public Schools for Every Child!

'No More Labels' Radio Spot

30 seconds

REG WEAVER:

The federal government has started its annual labeling exercise under the so-called "No Child Left Behind" law.

I'm Reg Weaver, president of the National Education Association.

Parents are being told that their schools and their children have failed.

But the Administration isn't offering resources to make schools better.

NEA is leading the fight for real school improvement.

Smaller classes.

Better trained teachers.

And, yes, more funding.

Visit NEA.org to find out more.

NEA – Great Public Schools for Every Child!

'Teacher Day' Radio Spot

60 seconds

REG WEAVER:

May 3rd is National Teacher Day – a day to honor America's classroom teachers.

I'm Reg Weaver, president of the National Education Association.

Let's celebrate the contributions America's teachers make to our nation, but let's also recognize the challenges we face.

America's public schools will need more than 2 million new teachers in the next decade.

One out of every three new teachers leaves the profession during their first three years of employment.

And half leave by their fifth year of teaching.

Class sizes are too large.

Pay is too low.

And "No Child Left Behind" forces many schools to act like testing factories, making it hard to give children the individual attention teachers want to provide.

It's time to change all that, with professional salaries to recruit people to teach, and changes to the so-called "No Child Left Behind" law to really help students achieve success in school – and in life.

Visit NEA.org to find out more.

NEA – Great Public Schools for Every Child!

'Teacher Day' Radio Spot

30 seconds

REG WEAVER:

May 3rd is National Teacher Day – a day to honor America's classroom teachers.

I'm Reg Weaver, president of the National Education Association.

Teachers have always stood up for public education. Today, that tradition continues.

NEA is standing up for children and parents by working to change the so-called "No Child Left Behind" law to help students achieve success in school – and in life.

Visit NEA.org to find out more.

NEA – Great Public Schools for Every Child!

'Higher Education' Radio Spot

60 seconds

REG WEAVER:

If you build it, they will come.

The proof is on any American campus.

I'm Reg Weaver, President of the National Education Association.

Walk around any American college and university and you'll see the best and brightest from every country around the world.

In fact, many countries pay the full cost for their best students to attend college in the United States.

So why is our government making it harder for American students to go to college?

The Administration's budget cuts tens of thousands of students from the Pell Grant program, America's number one program for helping our young people get a college degree.

And there's level and reduced funding for dozens of other programs that help American young people go to college.

Nations from around the globe are beating a path to our door. We should keep that path open to our own young people as well.

You can make your voice heard on this issue. Visit us at nea.org

NEA - Great Public Schools for Every Child!

'Higher Education' Radio Spot

30 seconds

REG WEAVER:

The best and brightest from around the world attend America's colleges and universities.

I'm Reg Weaver, President of the National Education Association.

Many countries pay for their best students to attend college in the United States.

But our government is making it harder for our students to go to college.

The Administration's budget reduces funding for dozens of programs that help Americans go to college.

You can make your voice heard on this issue.  Visit us at NEA.org.

NEA - Great Public Schools for Every Child!

'NEA's Read Across America' Radio Spot

60 seconds

REG WEAVER:

You're never too old, too wacky or wild
to pick up a book and read to a child.

I'm Reg Weaver, president of the National Education Association.

Kids who read -- and kids who are read to -- do better in school and better in life.

This week, more than 40 million students, parents, grandparents, teachers and education support professionals are taking part in NEA's Read Across America.

But reading can't be just a one-day event. Kids need to experience the joy of reading every day.

NEA's Read Across America is one example of NEA's work to make sure every child has a public school as great as America's best public schools. 

NEA is working for adequate funding, strong parental involvement, and a highly qualified teacher in every classroom.

So this week, take a moment and read to a child. And we can all celebrate their success together.

Visit NEA.org to find out more.

NEA -- Great Public Schools for Every Child!

'NEA's Read Across America' Radio Spot

30 seconds

REG WEAVER:

You're never too old, too wacky or wild
to pick up a book and read to a child.

I'm Reg Weaver, president of the National Education Association.

This week, more than 40 million students, parents and NEA members are taking part in NEA's Read Across America.

NEA believes that every child should have a public school as great as America's best public schools.

And we know academic success begins with reading.

Find out how you can help.

Visit NEA.org

NEA – Great Public Schools for Every Child!

'Closing the Gaps' Radio Spot

60 seconds

REG WEAVER:

It's common sense.
High-achieving students require high-quality teachers.

I'm Reg Weaver, president of the National Education Association.

There are achievement gaps between students from our most affluent schools and those from our poorer, oftentimes minority schools.

To close the gaps we need adequate funding and strong parental involvement.

And we need a quality teacher in every classroom, certified in the subjects that they teach.

NEA is working to improve teacher quality in schools where students face the greatest challenges in academic achievement.

We're partnering with organizations like the Tom Joyner Foundation to help teachers meet the highest standards of our profession. Policymakers, parents and NEA members are focusing on school improvement.

Every public school should be as great as America's best public schools. Visit nea.org to find out more.

NEA – Great Public Schools for Every Child!

'Closing the Gaps' Radio Spot

30 seconds

REG WEAVER:

We know there are achievement gaps between students of different races and backgrounds. We also know that teacher quality and parental involvement make a big difference in the classroom.

I'm Reg Weaver, president of the National Education Association.

NEA is working with the Tom Joyner Foundation to increase the number of highly qualified teachers in America's public schools. We're also working on greater community and parental involvement.

Visit nea.org to find out more.

NEA – Great Public Schools for Every Child!

'Partners' Radio Spot

60 seconds

REG WEAVER:

If someone in your family is sick –
You visit a doctor –

If someone is in trouble –
You consult a lawyer –

And if you want your child to be successful  –
Maybe it's time to visit their school –

I'm Reg Weaver – President of the National Education Association –

Every parent –
Wants their child to be successful –
In school –
And in life -

And there are men and women –
In your community –
Dedicated to making that success come true for your child -

Teachers – and education support professionals – NEA members -
Right in your own local school -
Who work with your child every day -
Are ready – willing – and able –
To help you – help your child be successful in school - 

We can't replace you –
We can't do it for you -
But together –
We can make a difference for your child –

Come visit –
And we'll talk about how -

The National Education Association –
Great Public Schools – for EVERY Child!

'Partners' Radio Spot

30 seconds

REG WEAVER:

Every parent – every grandparent –
Wants their child to succeed –

And there are men and women –
In the community –
Dedicated to making that success come true -

I'm Reg Weaver – President of the National Education Association –

Teachers – and education support professionals –
Right in your local school –
Are ready – willing – and able –
To help you – help your child be successful -

Come visit your school – and we'll talk about how –

The National Education Association –
Great Public Schools – for EVERY Child!

NEA Advertising - Radio

'Who We Are' Radio Spot

60 seconds

REG WEAVER:

In every state –
In every community –
And right in your own neighborhood -
There's a team of people –
Working to make children's lives –
safe – secure – better.

I'm Reg Weaver – President of the National Education Association –

NEA's 2.7 million members –
Are the teachers and education support professionals –
Who make America's public schools work.

NEA members are working to close the achievement gap –
Speaking out for higher standards –
And improving professional training.

We're fighting for smaller class sizes –
And lobbying for salaries to attract young people to the teaching profession –
while keeping our most experienced teachers in the classroom.

NEA members want every child –
In every community –
To have a public school –
As good as America's best public schools.

We're working to challenge students to reach new heights –
And preparing them to reach their dreams.

We're proud of who we are –
We're proud of what we do –

The National Education Association –
Great Public Schools – for EVERY Child!

NEA Advertising - Radio

'Who We Are' Radio Spot

30 seconds

REG WEAVER:

In every state –
In every community –
There's a team of people –
Working to make children's lives –
safe – secure – better.

I'm Reg Weaver – President of the National Education Association –

NEA's 2.7 million members –
Are the teachers and education support professionals –
Working to close the achievement gap –
Speaking out for higher standards –
Fighting for smaller class sizes.

NEA members want every child –
To have a great public school.

The National Education Association –
Great Public Schools – for EVERY Child!

This section is designed to provide Association members, news media, and the general public with on-demand video of advertising. Files are saved in Real Video formats. You must download and install the free Real Player application to view these files.

Choose the version of the video that's right for your Internet connection speed:

• If you have a 28 to 56k modem, click on the 56k link 
• If you have Broadband 150k and higher, click on the Broadband link  

"Always There" (:30)  56k, Broadband
"Keeping Them Safe" (:30)  56k, Broadband
ESP Television Ads Script

NEA Advertising Shows Teachers at Work
NEA created two 30-second TV ads with teachers talking about their work in our public schools. Shot on 35mm film and scored with original music, the two ads use the same script and feature a variety of members, many recruited at the Representative Assembly, held in Dallas in July 2002. The spots are called "Working Together" and "Children Can Succeed."

Telly Award Winner 2003

"Working Together" (:30)  56k, Broadband
"Children Can Succeed" (:30)  56k, Broadband
Teacher Television Ads Script

NEA Advertising-Radio

'Testing' Radio Spot
60 seconds

REG WEAVER:

I'm Reg Weaver – President of the National Education Association

Testing is important to a child's education –
It helps parents, teachers, and education support professionals –
Evaluate a student's progress –
And develop plans for improvement.

But a new federal law –
The so-called "No Child Left Behind" Act –
Carries testing to extremes –

The new law means every student must take federally required tests – every single year –

And all students are expected to achieve at the same level – at the same time!

And worst of all – those test results become the only measure of a child's success.

That's not right!

If a few students do poorly on a test –
The entire school gets labeled as a failure.

It's not testing to help students –
It's testing for political headlines –
And it's wrong!

Congress needs to put students first –
And fix the law –

A message from the National Education Association –
Great Public Schools for Every Child.

NEA Advertising-Radio

'Testing' Radio Spot
30 seconds

REG WEAVER:

I'm Reg Weaver – President of the National Education Association

Testing is important to a child's education –

But the new federal law –
The so-called "No Child Left Behind" Act –
Takes testing to extremes –

All students are expected to achieve – on federally required tests - at the same level – at the same time –

It's not testing to help students –
It's testing for politics
And that’s wrong!

Congress needs to put students first –
And fix the law –

A message from the NEA –
Great Public Schools for Every Child.

'Working Together' and 'Children Can Succeed' Television Ads

30 Seconds

TEACHERS:

As a public school teacher...
I know children can succeed.

We're teaching the basics...
and more.

We teach American values...
like hard work and responsibility...
every day.

With parents, teachers,
and support professionals...
working together...
we can make America's public schools...
the best they've ever been.

The National Education Association...

Working to make...
public schools great...
for every child!

VT-NEA Targets Parents, Community at School Sports Venues

Vermont-NEA's radio campaign sends a positive message about public schools to parents and other people interested in high school sports. Vermont-NEA buys a school boys'/school girls' sports sponsorship that includes the airing of its message several times during games and pre-game advertising.  Vermont-NEA's name appears on game schedules. President Angelo Dorta's message covers nearly every community, since most have basketball and hockey teams.

• Listen to Vermont-NEA's radio ad  (:30, MP3)

'Public Schools' Radio Spot

60 seconds

REG WEAVER:

There's a reason they're called — public — schools —

I'm Reg Weaver — President of the National Education Association.

America's public schools.
The place where every child gets the chance
To be challenged and inspired
To discover potential — to find success —

That's why public schools belong to all of us —

This public opportunity is also a public responsibility —
To be involved in decisions about —
How public schools work —
How they're funded —
And how well they meet the needs of every child —

We meet that responsibility by electing men and women to public office who support children and public education —

So — as this political year continues —
As the debate gets more intense —
Our responsibility is clear —
Let's remember to ask the right questions —

Which of the candidates will keep the promise —
Of great public schools —
For every child?

A message from NEA — the National Education Association.

NEA Advertising - Radio

'Public Schools' Radio Spot

30 seconds

REG WEAVER:

Public schools carry a public responsibility —

I'm Reg Weaver — President of the National Education Association —

America's public schools.
The place where every child gets the chance
To discover potential — to find success —

To make sure public schools meet the needs of every child —
We must elect men and women to public office —
Who support children — and public education —

Candidates who keep the promise of —
Great public schools —
For every child —

A message from NEA — the National Education Association.

The Advertising-Print section of the NEA Web site is designed to provide Association members, news media, and the general public with camera-ready PDF versions of advertising. You must download and install Adobe's Acrobat Reader to view some these files.

Recent NEA Advertising-Print:

The Dr. Seuss Approach Works!

Minority Community Outreach Team

NEA national advertising delivers the association's opinion and values through nationally-circulated publications.

Send comments to dducey@nea.org

NEA Advertising-Radio

'One Size Does Not Fit All!'
30 seconds

(sfx under first line – kids laughing/playground – school bell rings)

REG WEAVER:

I'm Reg Weaver – President of the National Education Association

Every child is unique –
And they learn in different ways –
Teaching is helping children learn –
The way they learn best –

But a new federal law –
The so-called "No Child Left Behind" Act –
Creates a one-size-fits-all mandate for all of America's children –

One size – does not – fit all –
Teachers and support professionals want you to know -
That Congress needs to change the law –

This is a message from the National Education Association –
Making Great Public Schools for Every Child!

NEA Advertising-Radio

'A New School Year'
30 seconds

REG WEAVER: 

A new school year –
Parents – teachers – and support professionals –
Working together –
To make it the best ever for America's students.

I'm Reg Weaver – president of the National Education Association.

Let's make sure all levels of government –
Invest in what it takes –
To make every public school a success –

Highly qualified teachers –
Smaller class sizes –
Clean and safe schools – conducive to learning.

That's what students need –
That's what students deserve.

NEA - Great Public Schools for Every Child!

Minority Community Outreach Team

Through the Minority Community Outreach Team, NEA supports the work of a variety of key minority organizations.

'Always There' and 'Keeping Them Safe' Television Ads

These ads show education support professionals--bus drivers, secretaries, cafeteria workers, para-educators, custodians--doing their jobs and speaking to the camera.

EDUCATION SUPPORT PROFESSIONALS:

We’re there every day for America’s public school children--

Getting them to and from school,

Helping them learn,

Making them hot meals,

Keeping them safe,

Pointing them in the right direction.

We do what it takes to help teachers teach and students learn.

We are Education Support Professionals, and as members of the National Education Association we’re working to make public schools great for every child.

VISUAL TAG:

National Education Association

NEA Advertising | NEA Audio | NEA Video | Technical Help

NEA Advertising-Radio

'Attention'
30 seconds

(sfx under first line – kids laughing/playground – school bell rings)

REG WEAVER:

I'm Reg Weaver –  President of the National Education Association.

Great public schools give individual attention to every child
And a qualified teacher in every classroom.

But a new federal law –
the so-called "No Child Left Behind" Act –
Has the wrong priorities –

It forces students into a "one-size-fits-all" mandate –
And creates more bureaucracy and paperwork –

Join your local teachers and education support professionals –
Ask Congress to fix the law –

A message from the NEA
Great Public Schools for Every Child.