NEA State Affiliate Advertising
VT-NEA Targets Parents, Community at School Sports Venues
Vermont-NEA's radio campaign sends a positive message about public schools to parents and other people interested in high school sports. Vermont-NEA buys a school boys'/school girls' sports sponsorship that includes the airing of its message several times during games and pre-game advertising. Vermont-NEA's name appears on game schedules. President Angelo Dorta's message covers nearly every community, since most have basketball and hockey teams.
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