Online Toolkit: Promotional Materials
Provided below are resources you can use to promote you American Education Week (AEW) events and activities.
Sample Parents Day Letter
Customize and distribute this letter to parents inviting them to participate in "National Invite Parents to School Day."
Sample Parents Day Response Form
Have parents fill out this form to confirm their participation in your event.
Sample Letters to the Media
Use these sample letters to the media to inform media outlets about the pertinent details of your celebration and, more importantly, to highlight the reasons they should cover your AEW story. Be sure to include a media alert and/or press release along with this letter. (View sample media alerts and press releases below.)
- AEW Celebration Letter to the Media
- Parents Day Letter to the Media
- Education Support Professionals Day Letter to the Media
- Educator for a Day Letter to the Media
- Substitute Educators Day Letter to the Media
Sample Media Alerts
Tailor these media alerts with details about your event and distribute to you local print and broadcast media outlets.
- AEW Celebration Media Alert
- Parents Day Media Alert
- Education Support Professionals Day Media Alert
- Educator for a Day Media Alert
- Substitute Educators Day Media Alert
Sample Press Releases
Customize these press releases and send them to local print and broadcast media outlets.
- AEW Celebration Press Release
- Parents Day Press Release
- Education Support Professionals Day Press Release
- Educator for a Day Press Release
- Substitute Educators Day Press Release
Sample Radio Public Service Announcements
Tailor these public service announcements and submit them to your local radio stations.
Sample AEW Newsletter Article
Use this sample article to alert local publications or your organization's newsletter about your American Education Week celebration. You may send it through the mail by printing out a hard copy or send it via e-mail as an electronic file. You can also adapt the article by including details about your event or activity.
Sample Proclamation Request Letters
Use our sample letters to encourage your local official to issue an American Education Week proclamation. Be sure to include the sample proclamation template(s) below with your letter.
- AEW Proclamation Request Letter
- Parents Day Proclamation Request Letter
- Education Support Professionals Proclamation Request Letter
- Educator for a Day Proclamation Request Letter
- Substitute Educators Day Proclamation Request Letter
Customize these certificates to honor an individual's participation in American Education Week and their dedication and commitment to making public schools great for every child.
- Certificate for Educators
- Certificate for Individuals
- Certificate for Students
- Certificate for Parents
- Educator for a Day Certificate
- Certificate for Substitute Educator’s Day
- Certificate for Education Support Professionals
Education Support Professionals Day