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Sample Newsletter

Below are three sample news releases. Adapt them as appropriate to your local community. Deliver or send your local releases early so journalists can prepare for coverage — especially if you have specially-timed activities planned for the week. You may also consider sending it to other local organizations and associations for inclusion in their outreach efforts. Everyone in the community is somehow connected to the schools, so why not spread the word in every way available?

The first is a more general sample release. The second sample is specific to education support professionals. The last sample is specific to substitute educators.

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For Further Information Contact:
Your Name, Phone Number, E-mail address and Web site (if you have one)

For Immediate Release

American Education Week: "Great Public Schools: A Basic Right and Our Responsibility"


YOUR TOWN
--"Helping students achieve is the cornerstone of our work as parents, teachers, and public school employees," says Mary Jones, president of the Yourtown Education Association. "We're proud of our work, and American Education Week, November 14-20, is the time to celebrate this work.

"This week's theme, "Great Public Schools: A Basic Right and Our Responsibility," is intended to remind people that teaching and learning is a home and classroom team effort," said Ms. Jones.

"We've planned a number of events and activities to emphasize this team effort," said Ms. Jones. "We especially want parents and other community members to come to the community's schools, and more importantly, to come to their child's classroom, to see for themselves what we are doing.

Jones said, "We will be ready to give tips about how parents can become more involved and better informed about their child's progress.

"In addition, we'll work with parents who want to volunteer their time in needed areas of learning."

The scheduled events include:

_______________________________________

_______________________________________

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Wednesday, November 17, will be set aside as a special day to honor Your town's Education Support Professionals--the secretaries, paraprofessionals (classroom aides), maintenance people, cafeteria workers, bus drivers, and others whose services to schools are invaluable.

Friday, November 19, is being set aside as [your town's] Substitute Educators Day, a newly designated special day to appreciate the educators who are called upon to replace regularly employed teachers and other school employees who are on sick or other leave. They are a critical link in the education of public school children.

More information is posted on our local Web site at ________________.

Many of the local Association's events and activities are jointly sponsored by the YEA and the Yourtown PTA, as well as by local business and civic groups.

Ms. Jones said, "Local citizens are being very generous with their time by agreeing to come into the schools to speak with students of all ages about their work, hobbies and civic interests."

YEA is an affiliate of the [name of state affiliate] and the National Education Association (NEA). The NEA, in collaboration with other organizations, established American Education Week in 1921 as a way to draw public attention to the needs of schools.

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Education Support Professionals Day

Sample News Release

For Immediate Release (date)

For Further Information Contact:
Your Name, Phone Number, E-mail address and Web site (if you have one)

American Education Week: Great Public Schools: A Basic Right and Our Responsibility


Education support professionals (ESPs) in (name of town or district) and in communities across the nation will be in the spotlight on Wednesday, November 17, as students, parents, school administrators and the general public learn more about and promote ESPs.

"Education support professionals are an essential partner in providing great public schools," notes (full name), president of the (name of local education association or other sponsoring group). "National ESP Day is a good time to learn about the contributions ESPs make to our community everyday.

"Education support professionals are oftentimes the first people that our schoolchildren encounter on a daily basis," said (last name). "They are the people who drive our kids to school, help them cross the street, provide them a nutritious meal and keep their school building clean and safe. ESPs are the unsung heroes. It is time that we recognize their hard work and expertise by telling them 'thank you.'"

Visit www.nea.org (or state and/or local Web site) to learn more about education support professionals and the work they do.

Among the local events planned for November 17 are: (list ESP Day events, times, places here — in bulleted form).

Groups and individuals interested in helping develop these or other activities for National ESP Day may contact (name) at (phone/address).

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Substitute Educators Day

Sample News Release

For Immediate Release (date)

For Further Information Contact:
Your Name, Phone Number, E-mail address and Web site (if you have one)

American Education Week: Great Public Schools: A Basic Right and Our Responsibility


November 14-20 marks the 89th annual observance of American Education Week--a time for saluting our public schools and the relationships between all school employees, students and parents.

This year marks the second celebration of an often overlooked group of employees critical to the continuing work of every school district—substitute educators.

To correct that oversight, the Friday of American Education Week has been designated Substitute Educators Day. This year, the day falls on November 19. Substitute educators are employees called in to temporarily replace regularly employed teachers or education support professionals, such as classroom aides.

"Substitute educators are a critical link in the education of public school children," said [local affiliate president]. "When regular employees, such as teachers, are absent, these people step up to the plate to provide the education we expect our students to receive. We couldn't do this work without them.

"We are also celebrating Substitute Educators Day to encourage increased respect for substitute education employees," said [local spokesperson]. "Most of them do work a full school year. They hone their skills with continual professional development, just like the rest of us. We could not do our work with students without their services."

Our AEW tagline, "Great Public Schools: A Basic Right and Our Responsibility," reflects our nation's commitment to all students. Education is central to the pursuit of the many goals and aspirations of our country and its citizens.

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