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Sample Parents Day Media Alert

For Immediate Release
[Insert date]


WHAT: [Insert organization name] will host "Parents Day" during the National Education Association's 88th annual American Education Week celebration taking place November 15—21, 2009. Parents will be invited into the classroom for a hands-on experience of what the day is like for their children.

[Insert school's name]'s Parents Day is part of a nationwide effort to draw attention to American Education Week's tagline, "Great Public Schools: A Basic Right and Our Responsibility." The taglinerepresents NEA's vision of calling upon all Americans to do their part in making public schools great for every child so that they can grow and achieve in the 21st century.

WHO: [Insert prominent figures, celebrities, speakers, or number of parents participating].

WHEN: Tuesday, November 17, 2009 [Insert times media may visit your school for interviews/photographs].

WHERE: [Insert your school's address].

WHY: Parents Day helps emphasize the important role parental involvement plays in a child's education. Ongoing research shows that parental involvement in schools improves student achievement, reduces absenteeism, and restores confidence among parents in their children's education.

CONTACT: [Insert media contact name and telephone number].

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