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Online Toolkit: Promotional Materials

Provided below are resources you can use to promote your American Education Week (AEW) events and activities.

Promote to Parents!
Use these samples to invite parents to participate their very own AEW day , and provide them with a form to confirm their participation.

Sample Parents Day Letter ( MS Word, 18 KB, 1 pg.)
Customize and distribute this letter to parents inviting them to participate in "National Invite Parents to School Day."
Sample Parents Day Response Form ( MS Word, 14 KB, 1 pg.)
Have parents fill out this form to confirm their participation in your event.

Sample Letters to the Media
Use these sample letters to the media to inform media outlets about the pertinent details of your celebration and, more importantly, to highlight the reasons they should cover your AEW story. Be sure to include a media alert and/or press release along with this letter. (View sample media alerts and press releases below.)

AEW Celebration Letter to the Media ( MS Word, 15 KB, 1 pg.)
Parents Day Letter to the Media ( MS Word, 14 KB, 1 pg.)
Education Support Professionals Day Letter to the Media ( MS Word, 14 KB, 1 pg.)
Educator for a Day Letter to the Media ( MS Word, 15 KB, 1 pg.)
Substitute Educators Day Letter to the Media ( MS Word, 14 KB, 1 pg.)

Sample Media Alerts
Tailor these media alerts with details about your event and distribute to you local print and broadcast media outlets.

AEW Celebration Media Alert ( MS Word, 65 KB, 1 pg.)
Parents Day Media Alert ( MS Word, 14 KB, 1 pg.)
Education Support Professionals Day Media Alert ( MS Word, 15 KB, 1 pg.)
Educator for a Day Media Alert ( MS Word, 73 KB, 1 pg.)
Substitute Educators Day Media Alert ( MS Word, 91 KB, 1 pg.)

Sample Press Releases
Customize these press releases and send them to local print and broadcast media outlets.

AEW Celebration Press Release ( MS Word, 17 KB, 1 pg.)
Parents Day Press Release ( MS Word, 17 KB, 1 pg.)
Education Support Professionals Day Press Release ( MS Word, 18 KB, 1 pg.)
Substitute Educators Day Press Release ( MS Word, 16 KB, 1 pg.)

Sample Radio Public Service Announcements ( MS Word, 20 KB, 1 pg.)
Tailor these public service announcements and submit them to your local radio stations.

Sample AEW Newsletter Article ( MS Word, 16 KB, 1 pg.)
Use this sample article to alert local publications or your organization's newsletter about your American Education Week celebration. You may send it through the mail by printing out a hard copy or send it via e-mail as an electronic file. You can also adapt the article by including details about your event or activity.

Sample Proclamation Request Letters
Use our sample letters to encourage your local official to issue an American Education Week proclamation. Be sure to include the sample proclamation template(s) below with your letter:

AEW Proclamation Request Letter ( MS Word, 14 KB, 1 pg.)
Parents Day Proclamation Request Letter ( MS Word, 15 KB, 1 pg.)
Education Support Professionals Proclamation Request Letter ( MS Word, 92 KB, 1 pg.)
Educator for a Day Proclamation Request Letter ( MS Word, 14 KB, 1 pg.)
Substitute Educators Day Proclamation Request Letter ( MS Word, 14 KB, 1 pg.)

AEW Certificates
Customize these certificates to honor an individual's participation in American Education Week and their dedication and commitment to making public schools great for every child.

Certificate for Educators ( MS Word, 142 KB, 1 pg.)
Certificate for Individuals ( MS Word, 141 KB, 1 pg.)
Certificate for Students ( MS Word, 141 KB, 1 pg.)
Certificate for Parents ( MS Word, 141 KB, 1 pg.)
Educator for a Day Certificate ( MS Word, 141 KB, 1 pg.)
Certificate for Substitute Educators Day ( MS Word, 141 KB, 1 pg.)
Certificate for Education Support Professionals ( MS Word, 152 KB, 1 pg.)

Education Support Professionals Day

Guide to Celebrate Education Support Professionals Day ( PDF, 251 KB, 17 pgs.)

Educator for a Day
Help the public understand what our schools do by inviting them into the classroom:

Educator for a Day Toolkit


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