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Facebook for Advocacy

How to Share Your Story

Thinking about using Facebook for advocacy? Well you are not alone. With over 1.1 billion unique visitors a month as of June of 2016, Facebook is the biggest social networking site with the largest number of users in the world. As such, it is a popular option for those choosing to share their story through social media. Knowing the best practices when using Facebook for advocacy will enable you to capture your audience with your story and build supporters for your cause.


Are you a member of NEA’s ESP Facebook Group? If not, visit

Read the NEA Today article The Road to ESP Networking Runs Through Facebook for an example of how to advocate on ESP issues using Facebook.

How to Use Facebook for Advocacy and Story Telling

Using Facebook for advocacy and story telling can be done in multiple ways. Here are some tips to get you started on the right footing.

  • Engage with your association’s page: “like” them, comment, and share content.
  • Update your cover image to reflect your support for public education, a priority campaign, or issue you care about.
  • Comment on articles and news about education, labor, politics, or other issues you care about.
  • Share your activities, achievements, thoughts and opinions.
  • Share your stories and photos of ESPs making a difference in schools and communities

What the Research Says About Facebook Engagement

Research has much to say about Facebook engagement. Here are three highlights of interest:

Source: Buddy Media

Facebook Tips

Below are some do's and don'ts to think about while using Facebook.

  • Make each post count. Don’t post what you had for breakfast.
  • Offer something valuable or interesting to your audience. Keep it short!
  • Be informative, confident and POSITIVE.
  • Post when your audience is most likely to be online.
  • Don’t disclose all the details in your post.
  • Be cautious of posting photos of educators or students who do not want to be made public.

Adding Friends and Making Connections

 Before selecting which social media platform you want to use to advocate, you should have identified your audience. If you have already done this, you are one step closer to setting up your Facebook page. After reviewing your identified audience categories do the following:

Remember that this is a professional page. Be sure to create your professional Facebook profile. This should be separate from your personal Facebook profile.

Remember the Four C's

When using social media remember to keep it interesting by varying your content. BUILD your Facebook brand through engagement, trust building, credibility and posts that call your "friends" to action. Encourage participation but set the rules. You want your Facebook page posts and comments to be positive and constructive. Most importantly, when creating your posts remember the four C's:

  • Be Clear
  • Be Concise
  • Be Contrasting
  • Be Convincing

Need a Facebook engagement reminder card? Print out Pamorama's Facebook Engagement Infographic sheet, which identifies seven statistics that can increase engagement on your Facebook page.