Take Control of Children's TV Programming

Campaign Informs Parents About TV Ratings System,
Content Labels, and V-Chip Guidelines

The National Association of Broadcasters (NAB) and the Ad Council have announced an 18-month TV and radio campaign to inform parents about the TV ratings system, content labels, and V-Chip guidelines.

Their message: Television provides a wealth of fascinating and educational information. Help children take advantage of television with programs that teach, inspire, and instill values their parents find important. Media management—not elimination—means balancing television's advantages with other activities, and helping children learn how to make good tv decisions.

The campaign's user-friendly Web site provides instructions for blocking out certain programs, as well as instructions on how to restore programs for adult viewing

Visit www.TheTVBoss.org/ for more information.