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NEA Census - We Count

It’s time to make sure We Count in the 2020 Census

Educators play a special role ensuring their students, families, and communities are counted—a critical first step to helping meet the needs of every child and young adult.

The 2020 census matters for every student.

The importance of the U.S. Census to the well-being of children and the strength of their public schools cannot be overstated.

Using census data, the federal government allocates tens of billions of dollars in education funds to states and localities annually using formulas that factor in population and poverty levels.

An accurate census count is the critical first step to helping educators address the needs of every child who walks through their doors. The census count happens only once every 10 years; when we undercount young children, the consequences can last most of their childhood.

“Educators are trusted, and we can reassure others that participation in the census is safe, important, and necessary,” says Utah elementary teacher and NEA President Lily Eskelsen García. “Being counted helps ensure that all communities receive their fair share of federal and state funding for schools and other critical services.”

Here’s what you need to know, and how you can help:

Why is the census so critical for students and educators in public schools?

Census data determine the distribution of more than $800 billion, including to programs that help our students. Some of those programs provide support for children with special needs and those from low-income families.

These funds help schools reduce class sizes, hire specialists, continuously bolster teacher quality, offer preschool to low-income families, and ensure that hungry students can get breakfast or lunch to help them pay attention in class.

Census data are also critical to the Supplemental Nutrition Assistance Program (SNAP), which keeps millions of families out of poverty and has lasting benefits for children’s health and academic success.
How does an inaccurate census happen, and how does it negatively affect our students?
When children and their families go uncounted, it is unlikely that their schools and communities will receive the resources needed to help support their success and well-being.

Young children are at high risk of not being counted, research shows. The Annie E. Casey Foundation notes that the 2010 census “missed 10 percent of children under the age of five”–that’s more than 2 million kids.

Why? Hard-to-count populations include some of our most vulnerable families: recent immigrants or English language learners; those without financial stability and stable housing; and children in shared custody arrangements, or those being raised by someone other than their parents. Children ages 0-5 are sometimes undercounted even in households where everyone else is counted accurately, simply because the adult filling out the form is unaware that babies and toddlers should be included.

“Job one is to do everything we can to support a complete and accurate census,” says NEA Senior Counsel Emma Leheny. “It’s the first step in understanding the needs of the next generation of school-age children.”

What can I do to help?

  1. Download NEA's Digital Toolkit.
  2. Talk to your family, coworkers, and friends about what is at stake for public schools in the census.
  3. Check out the Census Bureau’s Statistics in Schools site, where you can learn more about the census, but also find lesson plans, maps, historical data, plus coloring pages, quizzes, word finds, and more.
Census- The Group

Digital Toolkit

Access downloads of posters, flyers, stickers, lesson plans, and more to raise visibility of the census.
Census Flyers


Flyers to send home are available in five different languages.
Statistics in Schools

Lesson Plans

Statistics in Schools (SIS) is a program fueled by census data that provides free learning materials for grades pre-K through 12. It includes more than 200 activities and resources in a variety of subjects.

Key Dates


Fill out Your Census

Filling out the census is easy! Fill it out online, by phone, or by mail.
August 11 – September 30

Home Visits

Census takers will interview homes that haven't responded to the 2020 Census to help make sure everyone is counted.
October 15 (Revised)

Final Deadline

Your last chance to be counted. Be sure to respond on the web, by phone, by mail, or in person.
National Education Association

Great public schools for every student

The National Education Association (NEA), the nation's largest professional employee organization, is committed to advancing the cause of public education. NEA's 3 million members work at every level of education—from pre-school to university graduate programs. NEA has affiliate organizations in every state and in more than 14,000 communities across the United States.