Team Leads are local member leaders who have submitted a Campaign Lab application and have been working with a Campaign Lab Coach. They are focused on developing an Organizing Team and leading that team in designing and implementing an issue campaign cycle.
Campaign Coaches are members who have experienced leading an organizing team through at least two issue campaign cycles. Campaign Coaches commit to growing the capacity of at least one Team Lead to successfully implement a campaign cycle.
Mentor Coaches are either affiliate staff or members who have broader experience with leading teams and locals implementing issue campaigns. Mentor Coaches are committed to growing the capacity of coaches to move their Team Leads through campaign cycles.
How to Enroll
To enroll in these courses and the others that will be coming, you must first go to https://neapartnera.learnupon.com/store and click the “Sign In” button. If you already have an account in the NEA Professional Excellence Portal, you will use the same email and password that you have used in the past. If you have never had an account, then you will be creating one. Once you are logged in, you can simply click on the course name above or search for the course using "Campaign Lab" in the search bar. Look for the Campaign Lab Image to know you are in the right place.
Troubleshooting the Online Leaning System
If you are having trouble setting up an account and logging in, try resetting your password. Also, try older emails you may have used in the past.
Team Lead Opportunities
Campaign Lab: Introduction to Leading a Successful Campaign Cycle
This is the entry point for all new team leads, or anyone needing a refresher and overview. This course provides a basic overview of what a Team Lead needs to know to get started in the Campaign Lab. You will learn the suggested components of a campaign cycle, understand how to launch a campaign leadership team, and engage in an overview of what the Campaign Lab is. A certificate of 5 Contact Hours is provided upon completion.
Campaign Lab: Campaign Cycle Planning
This course equips team leads (coaches if they are unfamiliar with a campaign cycle plan) with the skills and knowledge to effectively plan and execute a campaign cycle. Participants will explore critical components, including defining problems, conducting power analyses, and designing escalating tactics. They will learn to apply an equity lens to campaigns, ensuring inclusivity and addressing systemic inequities. The course also focuses on building effective campaign teams, mapping allies, and setting measurable goals to track progress and success. Designed for leaders and affiliate staff in the Campaign Lab, this program provides practical tools and strategies to drive strategic change. A certificate of 5 Contact Hours is provided upon completion.
Coaches and Mentor Coaches Opportunities
Campaign Lab: Coaching as a Leadership Practice
This is the entry point for all coaches who are new to the Campaign Lab. The focus of this course is an introduction to the campaign coaching framework we are using in the Campaign Lab. It is an overview of the 5-Step coaching cycle, the elements of coaching, and the craft of coaching. Participants will explore these and be able to apply new knowledge in four short scenarios. A certificate of 5 Contact Hours is provided upon completion.
Coming Soon!
Coaching the Campaign Planning Cycle
Tools for Everyone in the Campaign Lab
Campaign Lab: The First Four Steps
This course equips Team Leads, Coaches, and Mentor Coaches in the Campaign Lab with the knowledge and skills to successfully navigate getting to the grant application process. Participants will learn how to establish and launch an organizing team, complete a comprehensive assessment of their local, and develop a strategic campaign plan with a concise one-page summary. Additionally, the course will guide learners in identifying a fiscal agent and obtaining a written agreement to meet grant requirements.
Campaign Lab: Centering Equity in Your Campaign
This is the first tool in the Campaign Cycle, and it is revisited throughout the cycle. This course is designed for Campaign Lab Team Leads and Coaches. It helps participants integrate race, class, and gender equity into every stage of their campaign planning. Participants will apply a specific Equity Tool to help them identify systemic barriers, set measurable equity-focused goals, and use practical tools to ensure their campaigns build power with those most impacted by oppression. A certificate of 3 Contact Hours is provided upon completion.
Empowering Campaigns: Applying SWOT Analysis for Strategic Action
In this 2-module course, you’ll discover how to harness the power of the 8 Box SWOT analysis tool to assess your campaign’s situation, clarify your strengths, and chart a path forward. This tool is an expansion of the traditional 4 Box SWOT Matrix in that it includes internal and external considerations. Through practical lessons, you’ll learn to distinguish internal and external factors, conduct a focused SWOT analysis, and transform your findings into actionable scenarios for real-world organizing. By the end, you’ll be equipped to lead your team with clarity, confidence, and strategic vision. This course is built using tools from Beautiful Trouble. A certificate of 3 Contact Hours is provided upon completion.
Strategic Mapping for Campaign Teams: Applying the Spectrum of Allies
The Spectrum of Allies is an analysis tool that helps you grow your campaign’s power by moving just one group at a time. In this 2-Module course, you’ll discover how to use the Spectrum of Allies—a proven strategic mapping tool—to broaden support and mobilize allies for social change. Through collaborative exercises and real-world examples, you’ll learn to map stakeholders, develop tailored engagement strategies, and design tactics that shift groups closer to your campaign goals. By focusing on incremental progress and strategic evaluation, you’ll be empowered to lead more effective, inclusive, and resilient campaigns. A certificate of 3 Contact Hours is provided upon completion.
Coming Soon!
Theory of Change
Power Analysis
Strategy and Tactics
