Team Leads are local member leaders who have submitted a Campaign Lab application and have been working with a Campaign Lab Coach. They are focused on developing an Organizing Team and leading that team in designing and implementing an issue campaign cycle.
Campaign Coaches are members who have experienced leading an organizing team through at least two issue campaign cycles. Campaign Coaches commit to growing the capacity of at least one Team Lead to successfully implement a campaign cycle.
Mentor Coaches are either affiliate staff or members who have broader experience with leading teams and locals implementing issue campaigns. Mentor Coaches are committed to growing the capacity of coaches to move their Team Leads through campaign cycles.
How to Enroll
To enroll in these courses and the others that will be coming, you must first go to https://neapartnera.learnupon.com/store and click the “Sign In” button. If you already have an account in the NEA Professional Excellence Portal, you will use the same email and password that you have used in the past. If you have never had an account, then you will be creating one. Once you are logged in, you can simply click on the course name above or search for the course using "Campaign Lab" in the search bar. Look for the Campaign Lab Image to know you are in the right place.
Troubleshooting the Online Leaning System
If you are having trouble setting up an account and logging in, try resetting your password. Also, try older emails you may have used in the past.
Team Lead Opportunities
Campaign Lab: Introduction to Leading a Successful Campaign Cycle
This is the entry point for all new team leads, or anyone needing a refresher and overview. This course provides a basic overview of what a Team Lead needs to know to get started in the Campaign Lab. You will learn the suggested components of a campaign cycle, understand how to launch a campaign leadership team, and engage in an overview of what the Campaign Lab is. A certificate of 5 Contact Hours is provided upon completion.
Campaign Lab: Campaign Cycle Planning
This course equips team leads (coaches if they are unfamiliar with a campaign cycle plan) with the skills and knowledge to effectively plan and execute a campaign cycle. Participants will explore critical components, including defining problems, conducting power analyses, and designing escalating tactics. They will learn to apply an equity lens to campaigns, ensuring inclusivity and addressing systemic inequities. The course also focuses on building effective campaign teams, mapping allies, and setting measurable goals to track progress and success. Designed for leaders and affiliate staff in the Campaign Lab, this program provides practical tools and strategies to drive strategic change. A certificate of 5 Contact Hours is provided upon completion.
Coaches and Mentor Coaches Opportunities
Campaign Lab: Coaching as a Leadership Practice
This is the entry point for all coaches who are new to the Campaign Lab. The focus of this course is an introduction to the campaign coaching framework we are using in the Campaign Lab. It is an overview of the 5-Step coaching cycle, the elements of coaching, and the craft of coaching. Participants will explore these and be able to apply new knowledge in four short scenarios. A certificate of 5 Contact Hours is provided upon completion.
Coming Soon!
Coaching the Campaign Planning Cycle
Tools for Everyone in the Campaign Lab
Campaign Lab: Centering Equity in Your Campaign
This is the first tool in the Campaign Cycle, and it is revisited throughout the cycle. This course is designed for Campaign Lab Team Leads and Coaches. It helps participants integrate race, class, and gender equity into every stage of their campaign planning. Participants will apply a specific Equity Tool to help them identify systemic barriers, set measurable equity-focused goals, and use practical tools to ensure their campaigns build power with those most impacted by oppression. A certificate of 3 Contact Hours is provided upon completion.
Coming Soon!
SWOT and Organizational Analysis Tools
Spectrum of Allies Analysis
Theory of Change
Power Analysis
Strategy and Tactics
