You build authentic connections with students every day. The same relationship-building skills can help you connect with other NEA members, strengthening how they feel about the union. The stronger the connection, the more likely they are to remain members and benefit from the collective power of the union. So how can you build meaningful bonds that last?
Face-to-Face
There is no replacement for face-to-face communication. The more you communicate with mem- bers, the more likely they are to want to remain in the union. In fact, members who were asked in person to join the local association are more likely to have favorable views of the union than those who received a card in the mail asking them to join.
Small Groups
Although large group meetings are often necessary, big meetings don’t build connectedness. Gathering small groups of members together or having informal and authentic con- versations can help them create a bond with their union.
Listening and Connecting
When trying to connect with members, you should be listening, not telling. Forging a strong connection means listening to a member’s concerns, gripes, successes, and achievements.
How to be a good listener
- Start by asking open-ended questions.
- Maintain eye contact.
- Don’t get distracted by your smartphone.
- Nod occasionally.
- Remind yourself that you’ll have to tell someone else about this conversation later on.
Be Supportive
Professionally, our members are happiest when they feel supported—like someone hears them and has their back. And members are the best sources of support. So, what makes members feel the love?
