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The Winter Worksite Campaign

The Winter Worksite campaign is the winter component of the NEA’s year-round organizing program.
Published: August 18, 2020
Educator listens to a conversation

About the Winter Worksite Campaign

Winter Worksite organizing is not a program or bootcamp, but rather funding that directly supports educator voice campaigns to grow and strengthen local and state affiliates. 

Organizing Principles

Integrated Comprehensive Issue-Based Organizing Campaigns are animated by the following principles.

  • Issues Matter. Sustained membership growth and retention are outcomes of authentic engagement on issues that our members have identified as priorities. Issues may vary, but there is always a traceable connection to educator voice.
  • Winning Matters. We must run campaigns and programs firmly anchored in achieving the demands related to our members’ priorities. Wins could be school board policies, new contract language, legislation, or any policy or practice change that meets the demands articulated by our members.
  • Funding Matters. Almost all our members’ demands have one thing in common: they cost money. Money that most districts do not have. This means that campaigns cannot end with the new school board policy or improved contract language. We must ensure there is a consistent funding source to meet members’ student-centered demands.
  • Integrating Local and State Affiliate Campaigns Matter. We believe that opportunities for deep structural changes affiliate membership growth depend upon building integrated local and state affiliate campaigns and programs that support both. This only happens when all affiliate stakeholders involved from the beginning, to ensure that their voices are heard in the campaign planning process and that all parties understand the local and state campaign plan to win!
Campaign Organizing Model

This campaign strategy focuses first on identifying local priorities through surveys and one-on-one conversations with educators, students, and community members. During this organizing period, affiliates will also develop and strengthen their internal organizing capacity, by building out organizing committee, building representative structures, and assess leaders and structures. Then, education associations and their coalition partners will generate demands related to these priorities.

Priorities and demands can create a policy agenda for local school board races, inform the state affiliate’s legislative priorities, and help shape the revenue demands that the affiliate will make of the state legislature and governor.

The Winter Worksite campaign is part of our Year-Round Organizing Framework, which is designed to work with educators throughout important cycles of their year. Other components of the Year-Round Organizing Framework include:  

Campaign staff within NEA’s Center for Organizing will keep you informed of the latest developments throughout the Early Enrollment campaign season. Contact us at [email protected].


We've identified key pieces of content streams that highlight the value of the union to potential members and develop processes to engage educators with those streams, capture data, and put them on a path to membership.
Two teachers walking down hallway

Year-Round Organizing Cards

The Year-Round Organizing card is an important tool for gathering the contact information of educators who are interested in learning about or getting more involved in the union.
two teachers talking in an empty classroom

Conversation Starters

Looking for a way to start the conversation around membership? We’ve created tools and explainers about unions, health care, pensions, student debt, and the school rescue fund priorities tool that you can send to potential members.
young female teacher with a laptopn in middle school classroom

Changemaker Quiz

Educators can take our short quiz to find out where they fit into union activism. Then, we’ll follow up with resources to get them started!


Please email [email protected] if you’d like to be connected with the AFSE Organizational Specialist assigned to your state affiliate who can assist you with developing an organizing campaign tailored towards your affiliate’s specific needs.


Sign up your local

Be part of the vibrant campaign that is changing how our union organizes and communicates with members and potential members.
Educator listens to a conversation

Important organizing resources

We've compiled a complete library of resources to promote a culture of organizing at your affiliate.
National Education Association

Great public schools for every student

The National Education Association (NEA), the nation's largest professional employee organization, is committed to advancing the cause of public education. NEA's 3 million members work at every level of education—from pre-school to university graduate programs. NEA has affiliate organizations in every state and in more than 14,000 communities across the United States.