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The Education Summer Campaign

The Education Summer Campaign is the summertime component of the NEA’s Year-Round Organizing Framework.
By: National Education Association
Published: August 18, 2020
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About the Education Summer Campaign (Ed Summer)

Ed Summer supports state and local associations in advancing organizing campaigns, membership growth, and supporting new hire recruitment (NEOs). Additionally:

  • Strength Building Goals: Too frequently, our union is limited in its reach and power due to the lack structural support to develop and implement internal or external organizing campaigns. These structural supports include but are not limited to the following: Contract Action Teams (CAT), school board action teams, political action teams, organizing committees, early career educator committees, among others.
  • Organizing Building Goals: Building membership and structural organizing capacity are critical steps to prepare the union to lift educators’ voices, build power, and leverage this power to win for our students, educators, and communities. Examples of organizing goals include anti-privatization measures, contract campaigns, increasing public education funding, and passing progressive school board policies.

The Education Summer campaign is part of our Year-Round Organizing Framework, which is designed to work with educators throughout important cycles of their year. Other components of the Year-Round Organizing Framework include:  

Campaign staff within NEA’s Center for Organizing will keep you informed of the latest developments throughout the Early Enrollment campaign season. Contact us at [email protected].

Tools to Help

We've identified key pieces of content streams that highlight the value of the union to potential members and develop processes to engage educators with those streams, capture data, and put them on a path to membership.
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Year-Round Organizing Cards

The Year-Round Organizing card is an important tool for gathering the contact information of educators who are interested in learning about or getting more involved in the union.
Learn About YRO Cards NEA's Join Page More Recruitment Tools
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Conversation Starters

Looking for a way to start the conversation around membership? We’ve created tools and explainers about unions, health care, pensions, student debt, and the school rescue fund priorities tool that you can send to potential members.
Pensions Health Care Student Debt
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Changemaker Quiz

Educators can take our short quiz to find out where they fit into union activism. Then, we’ll follow up with resources to get them started!
Take the Quiz About the Changemakers

Questions?

Please email [email protected] if you’d like to be connected with the AFSE Organizational Specialist assigned to your state affiliate who can assist you with developing an organizing campaign tailored towards your affiliate’s specific needs.

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Be part of the vibrant campaign that is changing how our union organizes and communicates with members and potential members.
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Important organizing resources

We've compiled a complete library of resources to promote a culture of organizing at your affiliate.
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Great public schools for every student

The National Education Association (NEA), the nation's largest professional employee organization, is committed to advancing the cause of public education. NEA's 3 million members work at every level of education—from pre-school to university graduate programs. NEA has affiliate organizations in every state and in more than 14,000 communities across the United States.
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