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RAA Promotional Toolkit

Use these resources to promote your NEA’s Read Across America events and activities.
Elementary student talks about her self portrait drawing with an author in front of a crowd at a Read Across America event Jati Lindsay

Thank you for helping to spread the word about NEA’s Read Across America! We encourage you to promote Read Across America resources at nea.org/readacross on all your social media channels.  

The Read Across America website includes the digital Read Across America calendar, suggestions for diverse books, reading activities and events, reading tips for parents and guest readers, and booklists to help connect children and their families to diverse books, languages, and cultures and spread the joy of reading.

Ways to Join the Read Across America Fun

You can help students find reading joy not only on March 2nd, but all year round! Whether you're an educator, parent, librarian, or community member, there are many meaningful ways to support and celebrate reading. Start by connecting with your local school, education association, library, or community center to plan or support events for students of all ages. Use NEA’s suggested titles and activity guides to enrich your plans—and try one or more of the ideas below to bring the joy of reading to life:
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Volunteer as a guest reader

Read aloud to students—either in-person or virtually—to spark excitement around books. Props or even pets can add to the reading fun!

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Plan or support reading-centered events
  • Host a Read Across America Read-In [RW1] and bring students, families, and local leaders together to read aloud, share favorite books, and talk about why reading matters.
  • Start aRead Across America Book Club! Focus on reading fun and diverse book choices and offer a social experience for readers that’s gets them talking about books.
  • Celebrate story and grow a storytelling community by hosting a Read Across America Storypalooza storytelling event with students, families, and others sharing personal, cultural, or traditional tales.
  • Create a Story Concert to combine read-alouds with live music to make stories resonate in new ways.
  • Parade for Reading! Encourage students and community members to dress up as their favorite book characters and showcase their creativity and their love for reading.
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Get books into the hands of readers
  • Develop an action plan to open or revitalize a Little Free Library in your community.
  • Facilitate a book swap so students can trade the books they’ve finished reading with others.
  • Hold a book drive to get new or gently used books to students or on classroom bookshelves. 
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Spread the Word
  • Share and amplify, using #ReadAcrossAmerica on social media to spotlight community events, book recommendations, student voices, or your “shelfie” with your favorite children’s book and why it brings you reading joy.

More Promotional and Informational Resources

Black NEA RAA logo

RAA Logos

Download and reproduce the logo for use in your NEA’s Read Across America event.
2023 Read Across certificate of participation

RAA Certificate of Achievement

Recognize participation in a Read Across event.
Group of school children singing

RAA Song & Poem

Raise your voice in support of great books through our Read Across song and poem!
A guest reader reads a book to students

RAA Oath

Invite kids to pledge to be lifelong readers!
A gavel rests on a desk

Sample Proclamation for Local Government

Make Read Across America Day "official" in your community using this template.
An empty microphone stands in front of a waiting audience

Sample School Board Presentation

What to say when you have the floor.
Set of 5 read across america color-in bookmarks

RAA Color-In Bookmarks

Download, print, have students color these bookmarks that celebrate reading.
2023 Read Across America poster image

Posters, 16x20

Download a pdf of the 2023 Read Across America poster.
2023 Read Across American poster image back

Posters, 14x11

Download a pdf of the 2023 Read Across America poster.
National Education Association logo

Great public schools for every student

The National Education Association (NEA), the nation's largest professional employee organization, is committed to advancing the cause of public education. NEA's 3 million members work at every level of education—from pre-school to university graduate programs. NEA has affiliate organizations in every state and in more than 14,000 communities across the United States.