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RAA Promotional Toolkit

Use these resources to promote your NEA’s Read Across America events and activities.
A teacher reads to kids in a library

Thank you for helping to spread the word about NEA’s Read Across America! We encourage you to promote Read Across America resources at nea.org/readacross on all your social media channels.  

The Read Across America website includes the digital Read Across America calendar, suggestions for diverse books, reading activities and events, reading tips for parents and guest readers, and booklists to help connect children and their families to diverse books, languages, and cultures and spread the joy of reading.

Hashtags and Accounts

Hashtags: #ReadAcrossAmerica

Accounts to tag: @NEAToday (on Twitter and Instagram) @NEA Today (on Facebook)
@iammarleydias (Read Across America Ambassador & founder of #1000BlackGirlBooks, on Twitter and Instagram)

Sample Social Media Posts

Twitter 

  • For #ReadAcrossAmerica, let’s share stories that raise up the many voices that need to be amplified and heard. Let’s read books together to help kids discover their own voices and learn from the voices of others. [RAA LINK] 
     

  • Ready to celebrate a nation of diverse readers? @NEAToday’s #ReadAcrossAmerica starts with books that reflect everyone in your community.  #diversity #inclusion [OPTIONAL: GRAPHIC 1]  

  • 💁🏽‍♀️ 36 educator-recommended titles   
    📚 Picture books, middle grade, and young adult titles   
    😜 Suggested interactive activities for lots of reading fun  
     
    Check out all @NEAToday #ReadAcrossAmerica resources at [RAA LINK] 

  • The @FirstBookMarket makes it easy to get great books to celebrate a nation of diverse readers for #ReadAcrossAmerica. Find engaging titles available at affordable prices to educators serving children in need at [FIRST BOOK LINK]   

 
Facebook 

  • If we are going to create more readers, more writers, people who feel included and recognized, and people who understand that the world is far richer than just their experiences alone, kids need books that are as diverse and complex as the society we live in. Find great titles to share and talk about for #ReadAcrossAmerica at [RAA LINK]

  • When we make time to read with kids, children get the message that reading is important and fun. When we read books that have characters of all races, genders, and backgrounds, students discover their own voices and learn from the voices of others. That’s the goal of @NEA Today’s Read Across America Day. Check it out: [RAA LINK]

Instagram 

  • If we are going to create more readers, more writers, people who feel included and recognized, and people who understand that the world is far richer than just their experiences alone, kids need books that are as diverse and complex as the society we live in. Find great titles to share and talk about for #ReadAcrossAmerica at the link in bio [ADD LINK IN BIO]

  • Excitement for having activist @iammarleydias involved in the NEA's 2021 #ReadAcrossAmerica celebration! Marley’s book Marley Dias Gets It Done (And So Can You!) was featured by NEA for the 2019 celebration and keeps on inspiring young readers to find their own voices and share them with the world. [WITH GRAPHIC 3]

  • Celebrate a nation of diverse readers all year long with @neatoday’s #ReadAcrossAmerica Day! When we make time to read with kids, children get the message that reading is important. When we read books that have characters of all races, genders, and backgrounds, students discover their own voices and learn from the voices of others. [OPTIONAL: GRAPHIC 2] 
     

  • Read Across America Day is March 2, but we can—and should!—read and share diverse books all year round. Make a lifelong reader of the kids in your life by reading diverse and inclusive books in the months to come. #ReadAcrossAmerica [OPTIONAL: GRAPHIC 2] 

Additional Resources

Use these templates to generate interest in your Read Across America event. 

More Promotional and Informational Resources

Group of school children singing

RAA Song

Raise your voice in support of great books!
Children singing

RAA Poem

Teach your young reader to recite this ode to the joys of reading!
A guest reader reads a book to students

RAA Oath

Invite kids to pledge to be lifelong readers!
Read Across America certificate

RAA Certificate of Achievement

Recognize participation in a Read Across event.
Black NEA RAA logo

RAA Logos

Download and reproduce the logo for use in your NEA’s Read Across America event.
A gavel rests on a desk

Sample Proclamation for Local Government

Make Read Across America Day "official" in your community using this template.
An empty microphone stands in front of a waiting audience

Sample School Board Presentation

What to say when you have the floor.
National Education Association

Great public schools for every student

The National Education Association (NEA), the nation's largest professional employee organization, is committed to advancing the cause of public education. NEA's 3 million members work at every level of education—from pre-school to university graduate programs. NEA has affiliate organizations in every state and in more than 14,000 communities across the United States.